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Articles, Blog Posts & Recent Mentions regarding my nonsense...
by Josh Bernoff, best-selling author of Writing Without Bullshit
I just read my favorite sales strategy book of all time: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results, by Todd Caponi. When it comes to B2B sales....
Published on the Mailshake Blog
If you’re looking for the best books on sales, you know how hard it is to pick truly valuable books from all the rest.
So the question is…What are sales professionals reading to stay on top of their game? What are the tactics they’re talking about and adopting to improve their results? To find out, this article went straight to the source, asking some of the top salespeople in the industry: VPs, coaches, closers, and developers. The Transparency Sale made the list.
Published on "Change This" Manifesto
"Buyers are driven by an innate desire to predict the experience they will have in making a purchase. Combine that with the proliferation of feedback and reviews on everything we buy, watch and experience, along with the feelings of trust created by authenticy, honesty and transparency. Sellers must now embrace this evolution."
#25 - The Transparency Sale: What if the best selling tactic was the exact opposite of what sales novels tell you? The Transparency Sale flips the “norms” of marketing and sales around, teaching you to be transparent with your customers. In the age of information, consumers can figure out everything on their own, which causes salespeople to struggle.
Published on the Openview Labs Blog
After reading a number of end-of-year articles predicting the trends for the coming year, myself and Jeff Rosset recognized five trends which haven’t made the headlines – but believe require the attention of tech sales leaders in the coming year. Here they are:...