Quick idea for you...hope it helps!
If you have to engage in email prospecting as a part of your role, consider this:
- As an individual moves up in an organization, the volume of inbound email they receive grows.
- Your senior leadership team is likely getting many, many inbound email solicitations.
Here's the idea: Ask your sales leader to propose that, as a regular agenda item at senior leadership team meetings, have each senior leader bring emails that stand out to them in their 'white noise' filled inbox. Try them out, measure, and be ready to adjust again.