Here is the first sentence of three recent cold reach outs. Which one do you think I accepted?
It’s my biggest ask of my kids. I have the word written on my whiteboard in my office.
In everything they do, all I ask for is effort. With their schoolwork, with things they need to do around the house or in any of their pursuits, when we can see that they’ve tried, it goes a long way. So maybe I’m a bit biased, however...
...When you’re prospecting, just a little effort goes a long way, too.
...When you’re sending a LinkedIn connection request, same thing.
Subconsciously, when someone makes an effort, it’s easy to see, and we are more likely to reciprocate.
Look at those three above again. Which one shows even a touch of effort? Which one could only really be sent to me?
The ROI on effort is significant.
"But effort is too difficult to scale!"
Like I always tell my kids - everything they think is easy today was once very difficult for them. Eating. Walking. Even going potty (which is when they laugh, but actually get it).
Have you bought the book, The Transparency Sale?
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