For those who know me, I’ve been around the block as a rep, a 3x SVP of Sales / CRO, and I did a stint building a sales enablement organization from the ground up for ExactTarget...
...But nothing prepared me for the experiences and learnings of writing a book.
Aside from the torturous process that has been distribution, I look back at this experience so far as likely the biggest period of learning in my career. Every day is something new:
- Writing a proposal
- Selecting a publisher (versus self-publishing)
- Researching / Writing / Researching / Writing
- Selecting the cover design
- Having the editors tell you how much you suck
- The proofreaders dig in, finding (almost) every type-o (although I've found a couple during the audiobook recording process) :(
- Having cooler people than me endorse the book for the cover
- Recording the audiobook
I've found that this experience has taught me an incredible amount about sales, neuroscience, publishing, but most importantly, myself.
While many may think writing a book is about sharing your life's lessons and how smart you are, for me, writing has been an intense learning process - combining so many new learnings with my previous experiences into an evolved selling philosophy.
And I was never that smart!
Don’t be discouraged by Amazon’s delivery estimate. They’re getting a load of physical books tomorrow (and the Kindle version is available now). Publisher tells me there have been a TON of pre-orders, which is so awesome. You’re going to love the way the book looks - it's so unique. Hopefully you’ll love the content even more!
Almost there - and the audible version will be available soon, too, following one more day in the studio tomorrow, followed by editing.
Thank you for hanging in there with me.