Your email subject lines? They don’t matter.
I’m not a prospecting expert, however, I do know how an exec looks at their inbox.
As a guest on a recent edition of the "Daily Sales Tip" podcast, here was a quick, three minute tip on empathizing with the executive inbox (audio or video). (Here's THE LINK to the 3-minute podcast episode)
To sum it up, here's a way to think about it:
If you want to build trust through email, and stand out from the white noise of a piled-high inbox, make it personalized, there to help, and evident of that in the first ten words.
Step one, no more "I" or "we".
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