• The Transparency Sale

    How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

    • The proliferation of reviews & feedback are changing the world of B2B selling - you can no longer hide your flaws and expect to get away with it.
    • And, according to the research, leading with your flaws & transparency is the fastest path to lasting trust.
    • In other words, regardless of reviews, it's the right thing to do, having magical impacts on cycle lengths & win rates.

  • Praise for The Transparency Sale

    ANDY KOFOID

    EVP & COO B2C, Salesforce

    “Another change in the world of sales is coming, and it's happening quickly. Transparency wins, and Todd provides the timeless foundation for leading you through this next evolution.”

    DJ PAONI

    President, SAP North America

    “Todd takes us on a journey through the rising expectations of buyers today and shows us, through his engaging storytelling, how radical transparency can build the ultimate level of trust needed to succeed in today’s economy.”

    ROHIT BHARGAVA

    WSJ Bestselling Author of Non-Obvious

    “Sell more by being flawed? Help your customer negotiate a discount? This is the sales book I wished I could have read earlier in my career. Whether you need help on negotiating a contract or transforming your pitch, this book will reveal a better way to do it ... usually along with a story of how Todd himself solved that same challenge.”

    LIZ CAIN

    Partner, OpenView Venture Partners

    “We're on the verge of something new in B2B sales. Buyers have access to far more information than they have had in the past and the role of sales needs to evolve to meet their needs. Todd seamlessly illustrates how to prepare and succeed in this feedback-driven world -- transparency.”

    MATT MOOG

    Chief Executive Officer, PowerReviews

    “I love this book. As we move to a Transparency Economy buyers will come to expect that anyone in sales understands their need for authentic and credible advice. Todd provides a roadmap for progressive sales leaders to begin on that journey.”

    JEFF ROSSET

    Chief Executive Officer, Sales Assembly

    “Everyone's always looking for the latest sales hack, tip or AI tool to help their team outperform the competition. Instead, what they need to do is read The Transparency Sale. Todd has laid out THE approach for the modern sales organization.”

    ETHAN ZOUBEK

    Chief Revenue Officer, Campaign Monitor

    “Human beings instinctively respond to honesty and authenticity, yet so much of what we we’ve been told to do in traditional selling ends up resembling little more than crude attempts to manipulate buyers. The refreshingly clear and direct approach advocated in The Transparency Sale is exactly what 21st century selling needs - an understanding of how buying decisions are really made and how forthright and sincere selling is the difference maker in sales success. I’ve been waiting for this book.”

  • Inside Front Cover

    The future of sales is radically transparent. Are you ready for it?

    Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up – and they are skeptical.

    Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.

    What if the key to selling was to do exactly the opposite of what most sales courses tell you to do?

    It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.

    In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

  • Select Quotes from Unsolicited Reviews

    Joshua D. Bernoff - Bestselling Author

    This is my favorite sales strategy book of all time

    “What would happen if salespeople told the whole, unvarnished truth?

    That’s the premise of The Transparency Sale, and I love it.”

    C. Ryan

    A proven and practical sales book to implement immediately!

    "As the Founder of The Center for Sales Leadership at DePaul University, I have read a lot of books and recommended quite a few. SPIN and The Challenger have now been replaced by The Transparency Sale for so many reasons."

    Dion

    Absolute MUST Read

    "If you have just one sales book to read this year, make it The Transparency Sale. I have now read more sales book than I care to mention, and this one stands out from the rest."

    Gregg Salkovitch

    My New Favorite Book

    "If you're sick of reading the same old sales books with similar material, I can assure you that you'll love Todd's book. This is how sales should always be done."

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PRIVACY NOTICE     

Last updated November 08, 2019  





Thank you for choosing to be part of our community at Sales Melon LLC (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our notice, or our practices with regards to your personal information, please contact us at inquires@salesmelon.com. 

When you visit our website www.transparencysale.com, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Sites and our services. 

This privacy notice applies to all information collected through our website (such as www.transparencysale.com), and/or any related services, sales, marketing or events (we refer to them collectively in this privacy notice as the "Services").  

Please read this privacy notice carefully as it will help you make informed decisions about sharing your personal information with us.   



TABLE OF CONTENTS  

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE USE YOUR INFORMATION?

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?       

4. HOW LONG DO WE KEEP YOUR INFORMATION?    

5. DO WE COLLECT INFORMATION FROM MINORS?  

6. WHAT ARE YOUR PRIVACY RIGHTS?

7. CONTROLS FOR DO-NOT-TRACK FEATURES 

8. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? 

9. DO WE MAKE UPDATES TO THIS POLICY?

10. HOW CAN YOU CONTACT US ABOUT THIS POLICY?



1. WHAT INFORMATION DO WE COLLECT?  

  

Information automatically collected 

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.  

   



2. HOW DO WE USE YOUR INFORMATION?  

In Short:  We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.  

We use personal information collected via our Services for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below. 

  

We use the information we collect or receive:                                                                                                                                   


For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.                        


3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?  

In Short:  We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.   


We may process or share data based on the following legal basis:
Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose. 

Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests. 

Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract. 

Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements). 

Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following situations:   

Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Services, which will enable them to collect data about how you interact with the Services over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.       

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. 

Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Services. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.          
        



4. HOW LONG DO WE KEEP YOUR INFORMATION?  

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.   

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than __________.  

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.    



5. DO WE COLLECT INFORMATION FROM MINORS?  

In Short:  We do not knowingly collect data from or market to children under 18 years of age.  

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at inquiries@salesmelon.com.  



6. WHAT ARE YOUR PRIVACY RIGHTS?  

In Short:  In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.   

In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws. 

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.     



7. CONTROLS FOR DO-NOT-TRACK FEATURES  

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.  


8. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?  

In Short:  Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.   

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below. 

If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from our systems.



9. DO WE MAKE UPDATES TO THIS POLICY?  

In Short:  Yes, we will update this policy as necessary to stay compliant with relevant laws.  

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.  



10. HOW CAN YOU CONTACT US ABOUT THIS POLICY?  

If you have questions or comments about this policy, you may email us at inquiries@salesmelon.com or by post to:

Sales Melon LLC    
1415 N Briar Patch Ct 
Palatine, IL 60067    
United States        

 
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the laws of some countries, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a request form by clicking here. We will respond to your request within 30 days.