Thanks everyone for your interest in the book, The Transparency Sale. In response to so many of you asking how the process is going, here’s “Progress Report #2”:

As you know, I left my role as the CRO of PowerReviews in the Spring to pursue my bucket-list goal of writing a book. It started with an article I wrote for Openview Ventures last year. From the momentum of that article began an intensive period of research and writing about how transparency in sales beats perfection, along with helping sales professionals build a better understanding of how decision making really works.

Back in late May, I turned version #1 of the manuscript into my publisher. After a brief review, they then turned it over to their editor. The editor’s charter is to ensure that…

• …everything makes sense,
• everything flows, and,
• I’m consistent in the “audience” I’m addressing throughout.

She has edited multiple best sellers, which was evident in how meticulous she was at reviewing my work. My manuscript had issues in all three areas, which I’ve been assured is why editors exist. I’ve learned (the hard way) that every author and every manuscript has inconsistencies. It’s really hard, as an author, to see the issues yourself. An editor is what makes a book readable.

I guess to make me feel better, she sent me this quote partially through the process:

In the end, I addressed over 2,300 redlines / markups / comments / suggestions. The book has now been turned over to the first of three proofreaders. I am not allowed to touch the manuscript for the next 5-7 days, as the first proofreader will be reviewing it for spelling, grammar and punctuation. The proofreader’s job isn’t done until the book is free from errors.

In the meantime, I’m working on securing endorsements for the back cover / inside front, speaking at a number of events, and being interviewed for a number of podcast. That’s been quite a lot of fun…

While we did decide to push back the launch date (to November 13th), the book is now available for pre-sale on Amazon, Barnes & Noble, Books-a-Million, and other online bookstores throughout North America and Europe.

Thanks, again, for all of your interest and encouragement. Almost there…

TC